How can real-time content help you the moment your email campaign breaks your website?

 In Digital marknadsföring, Fresh Relevance, Marketing automation

….one of your email campaigns is unexpectedly successful, thousands of would-be customers click through at the same time, and the load takes your website down….success becomes disaster within 2 minutes!

Situation 1.  No real-time content

It seems to take forever for your IT guys to fix it – while your shoppers change from being happy  to angry customers, who jam your complaints line.

Situation 2.  With real-time content

When you use real-time content in your emails, you get a safety-value against a whole lot of problems. With real-time content you can change the content in emails that have already been sent out. Your can simply change the offer and/or the destination URL in real-time to control the traffic. You can for instance:

  • Replace the offer by an apology block – e.g. “Sorry the site’s overloaded. Please come back tomorrow and use this personal apology coupon, only for you, to get an extra 5% off”.
  • Leave the offer alone, but change the URL for a different page that can handle the traffic, such as your home page.
  • Replace the offer for a percentage of visitors, to advertise a different product with a higher unit price and mark-up, so you’ll get less clicks but make more money from each one.

real-time content


[Reposted from Fresh Relevance]


Mirlinda Xhila
Sales & Marketing Coordinator at Core Relations Nordic AB
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