Salesforce Connections 2015 #CNX15

Mirlinda Xhila

Core Relations Nordic attended the digital marketing event of the year – Salesforce Connections 2015 in New York. According to Amanda Leet, Vice President, Marketing of Salesforce, Connections is an unparalleled interactive experience that aims to take marketers to new heights — both personally and professionally!

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Here are 5 Keys to Successful Digital Marketing from Connections 2015:

 

1. Personalize the Experience

Acquire and apply customer data to predict and deliver offers invitations, and service communication that are relevant, timely and helpful.

2. Audience Development

Capitalize on every opportunity to grow your audience of email subscribers, mobile app users, & mobile alert opt ins. Control your destiny!

3. Mobile Optimization

Use responsive design to optimise email communications, websites and landing pages for user-friendly navigation, readability and response on mobile devices.

4. Social Media Marketing

Use Social Listening and Direct Response Advertising (i.e. Facebook, Custom Audiences, Twitter Lead Cards) to generate leads and acquire new email subscribers.

5. Journey Management

Define and automate 1:1 journeys for each critical stage of the customer life cycle from product evaluation and purchase through product usage and repeat purchase.


 

#CNX15 Opening Keynote

 

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Engage at every step of the customer success journey:
Acquisition – Onboarding – Engagement – Advocacy (your customers become your best marketing)

 

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Sales & Marketing Coordinator at Core Relations Nordic AB

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