SmartBlocks: Real-time Content

 In Digital marknadsföring, Fresh Relevance, Marketing automation

SmartBlocks are what our Nordic partner Fresh Relevance calls the blocks of personalized- and  real-time content.  You design the SmartBlocks to engage customers and build their journey, and Slot Rules select which one gets displayed. SmartBlocks can be used in your web pages and emails alike,  and in both cases Fresh Relevance render and personalize them in real-time so that your marketing is always up-to-the-minute.

  • Create your SmartBlock.
  • The system will give you a little chunk of HTML called a Slot. Copy+Paste this into your web pages and emails.
  • When the page or email is viewed, Fresh Relevance loads the SmartBlock into the slot, in real-time and personalized.
  • You have full control and can change what’s displayed in the slot, by editing its Slot Rules (marketing rules).
  • Slot Rules can show different SmartBlocks for different types of shopper, time/date range, brand of product already on the page etc.

The other important thing to realize is that you can change Fresh Relevance Slot Rules at any time – changing the content even after an email has been sent, which can be a life-saver if e.g. you’ve made an error, or the main product that you’re promoting goes out-of-stock.

Here are some examples of different types of SmartBlocks:

| Banner

Real-time content - Banner

| Coupons

Real-time Content - Coupon

| Countdown Timers

Real-time Content - Countdown timer

| Product Recommendation

Real-time Content - Product Recommendation 1Real-time Content - Product RecommenadationReal-time Content - Product Recommendation 3

| Social Proof Product Recommendations

Real-time Content - Social Proof

Real-time Content - Social proof

Real-time Content - Social Proof

| Twitter Feed

Real-time Content - Twitter Feed

| Web Crops – Like a real-time

Real-time Content - Web Crops

| Pop-over email address capture

Real-time Content - Pop-over

| Custom

Real-time Content - Custom

 

Mirlinda Xhila
Sales & Marketing Coordinator at Core Relations Nordic AB
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