The Mobile Evolution
According to Forrester (2014) there will be more than 2 billion smartphones globally – these devices will push your company into a new phase of evolution. These two billion smartphones will generate raw data from onboard accelerometers, cameras and GPS chipsets. Information layered on top of this data, such as location, creates phenomenal insights about a customer’s environment.
Mobile has the ability to transform your business – but only if you can engage your consumers on the right time, with the right services, content or information. By gathering data and develop insights you are able to create relevance for your customers. If you haven’t already, it’s time for you to take mobile into your business. Work with cross-functional teams to understand and plan for how mobile can improve customer and employee processes by enhancing in-store, in-airport and on-premises experiences.
You must make sure the brand experience is consistent and relevant across all touch points; Email, Mobile, Social Media and Web.
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