Core Relations Nordic AB http://corerelations.com Core Relations offer Digital Marketing Solutions across four channels with a full- service concept for the Nordic market. Tue, 19 Dec 2017 12:15:12 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.11 Se livesändningen från vårt seminarium! #konverteringsoptimering http://corerelations.com/se-livesandningen-fran-vart-seminarium-konverteringsoptimering/ http://corerelations.com/se-livesandningen-fran-vart-seminarium-konverteringsoptimering/#respond Fri, 02 Dec 2016 08:15:14 +0000 http://corerelations.com/?p=7635 I november bjöd vi, tillsammans med våra kära kollegor på Resultify, in till frukostseminarium till våra kontor här på Regementsgatan 8 i Malmö. På plats hade vi självaste Eddy Swindell, marknadschef och grundare till vårt partnerföretag Fresh Relevance, samt Fredrik Ardmar, digital strateg på Resultify. Två personer med var sin ryggsäck (om ej två) fyllda […]

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I november bjöd vi, tillsammans med våra kära kollegor på Resultify, in till frukostseminarium till våra kontor här på Regementsgatan 8 i Malmö. På plats hade vi självaste Eddy Swindell, marknadschef och grundare till vårt partnerföretag Fresh Relevance, samt Fredrik Ardmar, digital strateg på Resultify. Två personer med var sin ryggsäck (om ej två) fyllda med erfarenheter och kunskaper inom digital marknadsföring. Ämnet som de för denna gången skulle inspirera och dela kunskaper kring var konverteringsoptimering. Enjoy!

Conversion rate optimisation, the tactics!

We're live! Tune in to get the best tips in conversion rate optimisation.

Publicerat av Resultify den 17 november 2016

 

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Podcast med Eddy Swindell & Ehsan Noroozi @onlinefolket http://corerelations.com/podcast-med-eddy-swindell-ehsan-noroozi-onlinefolket/ http://corerelations.com/podcast-med-eddy-swindell-ehsan-noroozi-onlinefolket/#respond Sun, 27 Nov 2016 12:57:36 +0000 http://corerelations.com/?p=7600 Det var inte länge sedan vi hade vårt frukostseminarium tillsammans med våra kollegor på Resultify. En utav våra talare var grundaren till vårt partnerföretag Fresh Relevance, nämligen Eddy Swindell. Nu har ni den fantastiska möjligheten att lyssna på ett spännande samtal mellan Eddy Swindell och Ehsan Noroozi i podden Onlinefolket där de pratar om det senaste nytt kring […]

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Det var inte länge sedan vi hade vårt frukostseminarium tillsammans med våra kollegor på Resultify. En utav våra talare var grundaren till vårt partnerföretag Fresh Relevance, nämligen Eddy Swindell. Nu har ni den fantastiska möjligheten att lyssna på ett spännande samtal mellan Eddy Swindell och Ehsan Noroozi i podden Onlinefolket där de pratar om det senaste nytt kring marketing automation och real time marketing (med utgångspunkt i Black Friday och Cyber Monday). Lyssna här!

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Välkommen till frukostseminarium hos oss! #konverteringsoptimering http://corerelations.com/valkommen-till-frukostseminarium-hos-oss-konverteringsoptimering/ http://corerelations.com/valkommen-till-frukostseminarium-hos-oss-konverteringsoptimering/#respond Thu, 10 Nov 2016 13:18:41 +0000 http://corerelations.com/?p=7625 Har du en webbshop? Vill du veta hur du får din sida att konvertera bättre? Då är det här seminariet för dig! Kom på frukostseminarium hos oss den 18 nov, 2016 och få tips om hur du optimerar din site för konvertering – perfekt nu inför julen. Knip din plats idag!  

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Har du en webbshop? Vill du veta hur du får din sida att konvertera bättre? Då är det här seminariet för dig! Kom på frukostseminarium hos oss den 18 nov, 2016 och få tips om hur du optimerar din site för konvertering – perfekt nu inför julen. Knip din plats idag!

 

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What is the best trigger rule for popover subscriber forms on your website? http://corerelations.com/what-is-the-best-trigger-rule-for-popover-subscriber-forms-on-your-website/ http://corerelations.com/what-is-the-best-trigger-rule-for-popover-subscriber-forms-on-your-website/#respond Fri, 26 Aug 2016 07:13:24 +0000 http://corerelations.com/?p=7357 The post What is the best trigger rule for popover subscriber forms on your website? appeared first on Core Relations Nordic AB.

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Popover - results

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Show a local weather forecast http://corerelations.com/show-a-local-weather/ http://corerelations.com/show-a-local-weather/#respond Fri, 26 Aug 2016 06:31:06 +0000 http://corerelations.com/?p=7307 The Weather is a major factor that influences shopping behaviour and it does this in different ways: Some products become more in demand with certain weather conditions, “The sun is out, quick go buy a new BBQ!” Shoppers behavior changes with the weather, “Darn it’s cold today. I’m not going into town. I’ll stay at home and buy online”. Our partner […]

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The Weather is a major factor that influences shopping behaviour and it does this in different ways:

  1. Some products become more in demand with certain weather conditions, “The sun is out, quick go buy a new BBQ!”
  2. Shoppers behavior changes with the weather, “Darn it’s cold today. I’m not going into town. I’ll stay at home and buy online”.

Weather forecast

Our partner Fresh Relevance recently announced Weather Targeted Content. Fresh Relevance now provides another type of weather based content – an actual visual weather forecast that can be used in any email or web page.  If you are interested in weather based targeting, this feature will add weight to any weather based content that you are using.

Real-time marketing

And it’s not just for retailers. Travel Marketers can include the forecast in countdown emails for a customer’s holiday, to engage them prior to their trip and make them think about purchasing things now.

Fresh Relevance Weather Forecasts are very easy to set up for use in both emails and on your website, to show the individual the weather forecast near them, or the forecast for where they are travelling.

You are in full control of how the weather forecast is presented, so you can create beautiful weather forecasts which match your branding.

 [Reposted from Fresh Relevance]

For more information please:

 

Contact Us

 

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How can real-time content help you the moment your email campaign breaks your website? http://corerelations.com/what-to-do-when-your-email-campaign-breaks-your-website/ http://corerelations.com/what-to-do-when-your-email-campaign-breaks-your-website/#respond Thu, 25 Aug 2016 14:04:09 +0000 http://corerelations.com/?p=7315 ….one of your email campaigns is unexpectedly successful, thousands of would-be customers click through at the same time, and the load takes your website down….success becomes disaster within 2 minutes! Situation 1.  No real-time content It seems to take forever for your IT guys to fix it – while your shoppers change from being happy  to […]

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….one of your email campaigns is unexpectedly successful, thousands of would-be customers click through at the same time, and the load takes your website down….success becomes disaster within 2 minutes!

Situation 1.  No real-time content

It seems to take forever for your IT guys to fix it – while your shoppers change from being happy  to angry customers, who jam your complaints line.

Situation 2.  With real-time content

When you use real-time content in your emails, you get a safety-value against a whole lot of problems. With real-time content you can change the content in emails that have already been sent out. Your can simply change the offer and/or the destination URL in real-time to control the traffic. You can for instance:

  • Replace the offer by an apology block – e.g. “Sorry the site’s overloaded. Please come back tomorrow and use this personal apology coupon, only for you, to get an extra 5% off”.
  • Leave the offer alone, but change the URL for a different page that can handle the traffic, such as your home page.
  • Replace the offer for a percentage of visitors, to advertise a different product with a higher unit price and mark-up, so you’ll get less clicks but make more money from each one.

real-time content

 

[Reposted from Fresh Relevance]

 

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SmartBlocks: Real-time Content http://corerelations.com/real-time-content-smartblocks/ http://corerelations.com/real-time-content-smartblocks/#respond Tue, 28 Jun 2016 09:04:29 +0000 http://corerelations.com/?p=7157 SmartBlocks are what our Nordic partner Fresh Relevance calls the blocks of personalized- and  real-time content.  You design the SmartBlocks to engage customers and build their journey, and Slot Rules select which one gets displayed. SmartBlocks can be used in your web pages and emails alike,  and in both cases Fresh Relevance render and personalize […]

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SmartBlocks are what our Nordic partner Fresh Relevance calls the blocks of personalized- and  real-time content.  You design the SmartBlocks to engage customers and build their journey, and Slot Rules select which one gets displayed. SmartBlocks can be used in your web pages and emails alike,  and in both cases Fresh Relevance render and personalize them in real-time so that your marketing is always up-to-the-minute.

  • Create your SmartBlock.
  • The system will give you a little chunk of HTML called a Slot. Copy+Paste this into your web pages and emails.
  • When the page or email is viewed, Fresh Relevance loads the SmartBlock into the slot, in real-time and personalized.
  • You have full control and can change what’s displayed in the slot, by editing its Slot Rules (marketing rules).
  • Slot Rules can show different SmartBlocks for different types of shopper, time/date range, brand of product already on the page etc.

The other important thing to realize is that you can change Fresh Relevance Slot Rules at any time – changing the content even after an email has been sent, which can be a life-saver if e.g. you’ve made an error, or the main product that you’re promoting goes out-of-stock.

Here are some examples of different types of SmartBlocks:

| Banner

Real-time content - Banner

| Coupons

Real-time Content - Coupon

| Countdown Timers

Real-time Content - Countdown timer

| Product Recommendation

Real-time Content - Product Recommendation 1Real-time Content - Product RecommenadationReal-time Content - Product Recommendation 3

| Social Proof Product Recommendations

Real-time Content - Social Proof

Real-time Content - Social proof

Real-time Content - Social Proof

| Twitter Feed

Real-time Content - Twitter Feed

| Web Crops – Like a real-time

Real-time Content - Web Crops

| Pop-over email address capture

Real-time Content - Pop-over

| Custom

Real-time Content - Custom

 

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Fresh Relevance Press Release: Real-time marketing http://corerelations.com/press-release-segment-builder/ http://corerelations.com/press-release-segment-builder/#respond Tue, 28 Jun 2016 09:03:11 +0000 http://corerelations.com/?p=7101 Segment Builder | Real-time marketing Segmenting your customers into lists based on demographics such as gender, age, nationality etc has a lot of value. What’s important to keep in mind is that people don’t only buy for themselves, and you should therefor never assume that everyone who looks alike buys alike. The solution here is to […]

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Segment Builder

Segment Builder | Real-time marketing

Segmenting your customers into lists based on demographics such as gender, age, nationality etc has a lot of value.

What’s important to keep in mind is that people don’t only buy for themselves, and you should therefor never assume that everyone who looks alike buys alike. The solution here is to segment on behavioral data.

It can be hard to create a segmented list based on usable behavioural data. Getting data about shoppers on your e-commerce system into your ESP is difficult to say the least. Our Nordic partner Fresh Relevance, the real-time marketing hub for online retailers, finally announced the launch of Segment Builder. This new feature enables precision segments to be built for online shoppers based on behaviour and purchases and for the data to be imported into other marketing tools such as email marketing and Facebook ads.

Fresh Relevance collects data about online shoppers: what products they look at, what they buy and so on. The new Segment Builder functionality within the Fresh Relevance marketing hub makes it simple for marketers to drill down into this mass of real-time data and create segments for highly-targeted bulk marketing.

Here are a few example on how you can use Segment Builder:

  • Launching a new product – You have a new product range for Brand X. Select everyone who has looked at that brand in the last month and use that for your launch email list.
  • Facebook targeting – Target Facebook Adverts to people who have recently browsed products like you want to promote – and optionally reach a wider audience by creating a Facebook Lookalike Audience to target more people like them.
  • Competitor cross-selling – Select everyone who has looked at competitor brands for Brand X, but not that brand itself, and use that with a cross-sell launch email.
  • Learn who is looking at your sales promotion and who isn’t – Create different segments for subscribers who have looked at product(s) since the sale started and those who haven’t.
  • Export your ESP list with the details of active users – Export a segment of everyone who has viewed or purchased recently and import it into the ESP.
  • Combine a lot of rules together – For example select people who have looked at Product A, B and C within seven days – but not bought Product D, E or F within 30 days.

Everyone who receives your email will have a genuine interest in it, leading to what we all ultimately want, more sales and increased engagement!

 

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Salesforce Connections #CNX16 Product Announcements http://corerelations.com/salesforce-connections-cnx16-product-announcements/ http://corerelations.com/salesforce-connections-cnx16-product-announcements/#respond Wed, 18 May 2016 12:11:48 +0000 http://corerelations.com/?p=7050 During this years Connections, Salesforce shared some exciting product announcements. Take a look at the demos that were shown during Salesforce Connections below and see some of the releases/updates that are going live already tomorrow:

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During this years Connections, Salesforce shared some exciting product announcements. Take a look at the demos that were shown during Salesforce Connections below and see some of the releases/updates that are going live already tomorrow:

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It’s a wrap – We are now back from Salesforce Connections #CNX16 http://corerelations.com/its-a-wrap-we-are-now-back-from-salesforce-connections-cnx16/ http://corerelations.com/its-a-wrap-we-are-now-back-from-salesforce-connections-cnx16/#respond Wed, 18 May 2016 12:08:36 +0000 http://corerelations.com/?p=7022 We are now back from the digital marketing event of the year – Salesforce Connections 2016 #CNX16! Connections is a three-day digital marketing event, focused on the power of Salesforce for marketers. The event was hosted by Marketing Cloud and the event showcased the Customer Success Platform. We got to experience amazing keynote speakers, breakout and […]

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We are now back from the digital marketing event of the year – Salesforce Connections 2016 #CNX16!

Connections is a three-day digital marketing event, focused on the power of Salesforce for marketers. The event was hosted by Marketing Cloud and the event showcased the Customer Success Platform. We got to experience amazing keynote speakers, breakout and hands-on training sessions.

Please watch the Salesforce Connections Marketing Cloud Keynote with Bryan Wade, Chief Product Officer @ Salesforce Marketing Cloud – where he talks about the Marketing Cloud and its 1000 new customer requested features, customer success stories, and a couple of exciting product announcements:

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