The Customer Revolution!
The world has changed, and so have your customers. Fortunately, this big shift is your company’s biggest opportunity to engage with employees, customers, partners, and products in new ways.
FIVE WAYS TO BECOME A CUSTOMER COMPANY:
1. MARKET TO CUSTOMERS, WHEREVER THEY ARE.
Build your brand by listening, engaging, publishing
and advertising on social channels.
2. SELL AS A TEAM.
Understand your customers’ needs better and sell more
by collaborating on deals with employees and partners.
3.PROVIDE PERSONAL SERVICE TO CUSTOMERS EVERYWHERE.
Deliver consistent customer service 24/7 over the phone,
on the web, on social networks and through mobile
devices. Build communities your customers can belong to.
4. BUILD A CUSTOMER PLATFORM.
Create mobile and social applications that unlock your
back office and connect customers to employees and
everyone to products.
5. CHANGE THE WAY YOU WORK.
Build employee, customer and partner social networks,
both private and public, to connect people with products,
distribute useful information and share ideas
By becoming a Customer Company you will soon be on the path to becoming a more responsive,
available, relevant and accessible company, with a truly connected team and loyal customers!
Read more about the Customer Revolution here >>